For Founders & CEOs

Build a Sales Engine

You’ve proven the product. You’ve hired salespeople. Revenue exists. But sales are hard to forecast, stagnant, reactive, and still dependent on you.

If you’re ready to move from founder-led chaos to a systems-driven sales engine, let’s talk.

Book a Call

We help by:

Clarifying Ownership

Define clear roles across the sales motion so everyone knows what they own.

Creating Structure

Develop simple, enforceable sales processes that don't choke velocity.

Implementing KPIs

Establish a small set of metrics you can actually trust to forecast growth.

Accelerating Ramp

Create sales playbooks, trainings, and onboarding programs that get reps productive in weeks, not months.

WHO THIS IS FOR

This session is designed for founders and CEOs who:

Are growing and preparing to scale their sales team
Still play a key role in closing deals
Want predictable, repeatable revenue
Are planning to hire or expand sales in the next 12 months
Want to move from reactive selling to structured growth

THE TRANSITION CHALLENGE

Most companies reach a point where growth starts to slow—not because demand disappears,

but because everything still depends on the founder.

What worked early on:

Relationships
Referrals
Founder-led conversations

Doesn’t always scale into a system a team can follow.

WHAT YOU’LL LEARN

During this session, we’ll break down the core elements required

to build a scalable sales engine:

How to transition from founder-led revenue to team-based sales

What a repeatable and structured sales process looks like

How to build visibility into pipeline and performance

What systems are required before hiring additional reps

How to create consistency across your sales efforts

WHAT YOU WALK AWAY WITH

A clear understanding of where your business stands today
Insight into what’s required to scale your sales function
A framework for building a predictable revenue system
Perspective from other founders going through the same transition

ABOUT PATTY

Paty Araiza has worked closely with companies hiring salespeople during critical growth stages. What became clear was even strong sales hires struggle when there isn’t a system behind them. Today, she helps founders build the infrastructure that allows sales teams to perform consistently and scale with confidence.

Patty Araiza

CEO Sales Career Lab

EVENT DETAILS

Private CEO roundtable (Live Zoom)

45-minute session

Small group format for real discussion