WHO THIS IS FOR
This session is designed for founders and CEOs who:
Are growing and preparing to scale their sales team
Still play a key role in closing deals
Want predictable, repeatable revenue
Are planning to hire or expand sales in the next 12 months
Want to move from reactive selling to structured growth
THE TRANSITION CHALLENGE
Most companies reach a point where growth starts to slow—not because demand disappears,
but because everything still depends on the founder.
What worked early on:
Relationships
Referrals
Founder-led conversations
Doesn’t always scale into a system a team can follow.
WHAT YOU’LL LEARN
During this session, we’ll break down the core elements required
to build a scalable sales engine:
How to transition from founder-led revenue to team-based sales
What a repeatable and structured sales process looks like
How to build visibility into pipeline and performance
What systems are required before hiring additional reps
How to create consistency across your sales efforts
WHAT YOU WALK AWAY WITH
A clear understanding of where your business stands today
Insight into what’s required to scale your sales function
A framework for building a predictable revenue system
Perspective from other founders going through the same transition
ABOUT PATTY
Paty Araiza has worked closely with companies hiring salespeople during critical growth stages. What became clear was even strong sales hires struggle when there isn’t a system behind them. Today, she helps founders build the infrastructure that allows sales teams to perform consistently and scale with confidence.
Patty Araiza
CEO Sales Career Lab
EVENT DETAILS
Private CEO roundtable (Live Zoom)
45-minute session
Small group format for real discussion
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