Our Founder & CEO:

Paty Araiza

Has built her career around one mission: turning chaos into clarity so people and teams can grow with confidence.

With a background spanning sales leadership, enablement, coaching, and hiring, Paty has coached and trained 100+ sales professionals across every level and helped drive measurable results through sales systems that actually work.

Her work has contributed to outcomes including $15M in revenue growth at GoSite, 50% of the SDR team promoted to AE roles, 85% new-hire graduation rates at iMatrix, and a 36% faster deal cycle.

Since launching Sales Career Lab, Paty has helped companies like True Function build clearer sales systems and helped dozens of professionals land their next role.

Paty is known for her structured, practical approach and her ability to simplify what feels overwhelming. Her nurturing spirit ensures every person she works with feels supported, challenged, and empowered to reach their full potential.

WHO THIS IS FOR

This session is designed for founders and CEOs who:

  • Are growing and preparing to scale their sales team

  • Still play a key role in closing deals

  • Want predictable, repeatable revenue

  • Are planning to hire or expand sales in the next 12 months

  • Want to move from reactive selling to structured growth

THE TRANSITION CHALLENGE

Most companies reach a point where growth starts to slow—not because demand disappears,

but because everything still depends on the founder.

What worked early on:

  • Relationships

  • Referrals

  • Founder-led conversations

Doesn’t always scale into a system a team can follow.

WHAT YOU’LL LEARN

During this session, we’ll break down the core elements required

to build a scalable sales engine:

How to transition from founder-led revenue to team-based sales

What a repeatable and structured sales process looks like

How to build visibility into pipeline and performance

What systems are required before hiring additional reps

How to create consistency across your sales efforts

WHAT YOU WALK AWAY WITH

  • A clear understanding of where your business stands today

  • Insight into what’s required to scale your sales function

  • A framework for building a predictable revenue system

  • Perspective from other founders going through the same transition

ABOUT PATTY

Paty Araiza has worked closely with companies hiring salespeople during critical growth stages. What became clear was even strong sales hires struggle when there isn’t a system behind them. Today, she helps founders build the infrastructure that allows sales teams to perform consistently and scale with confidence.

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Patty Araiza

CEO Sales Career Lab

EVENT DETAILS

Private CEO roundtable (Live Zoom)

45-minute session

Small group format for real discussion

Our Approach:

How We Create Clarity

We start by finding what’s unclear, inconsistent, or quietly costing

you momentum.

We look for gaps in:

Direction

Defining what matters most right now.

Decisions

Identifying what’s slowing you down, what’s being avoided, and what needs a clear next move.

Execution

What’s getting done vs. what’s actually driving results.

We simplify what’s already there so you can move forward with confidence, consistency, and focus.

This isn’t about adding more. It’s about making what you’re already doing work better.

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